Feijoada da Véia: Over 18,000 feijoadas sold in the first 24 months

With strategic planning and efficient execution, Boigy structured the digital presence of Feijoada da Véia, driving its growth and consolidating its brand. The focus on technology, content creation, and advanced advertising allowed ads to be increasingly targeted to the right audience, increasing order conversion and fostering customer loyalty.

Impressive Numbers in the First 24 Months

From the beginning, Feijoada da Véia stood out in the market with a well-structured model and assertive strategies. In just two years, it achieved numbers that reflect the brand’s strength and customer loyalty.

• 
  +18K feijoadas sold.
• 
  18,559 feijoadas delivered with quality and flavor.
• 
  7,486 successful orders.
• 
  +1K positive customer reviews.
• 
  99% of reviews with top ratings (4.9/5).

Five Years of Continuous Growth

After establishing itself in the first 24 months, Feijoada da Véia has continued to grow and refine its processes. Now in its fifth year of operation, the brand remains committed to improving its services and expanding its reach while maintaining its high-quality standards.

Operating exclusively on Saturdays and Sundays, the brand continues to strengthen its presence and build a loyal customer base.

Strategies, Technology, and Automation to Drive Growth

To establish Feijoada da Véia as a market leader, Boigy developed a comprehensive strategy integrating visual identity, digital presence, paid traffic, and automation. A distinctive logo was designed to reinforce the brand’s tradition and flavor, while professional photo and video production enhanced engagement and communication.

The development of an optimized website was crucial in converting visitors into orders, ensuring a seamless and intuitive experience. Additionally, a strategic paid traffic management plan was implemented, ensuring precise ad targeting to reach the right audience and maximize conversions.

Automated Customer Service: Efficiency and Increased Average Ticket

With a high volume of orders, customer service must be fast and efficient. The implementation of a chatbot was crucial in handling hundreds of daily interactions without compromising the customer experience.

With advanced and natural configuration, the chatbot guides customers smoothly through every stage of the ordering process. Even knowing they are interacting with an automated system, customers experience a service flow that feels human-like and seamless.

Currently, 95% of orders are completed without human interaction, allowing the team to focus on operations and product quality. Additionally, the chatbot employs upselling strategies, suggesting side dishes and desserts with appealing visuals, further increasing sales and the average order value.

About Feijoada da Véia

Feijoada da Véia has established itself as a reference in Mogi das Cruzes, combining tradition, quality, and impeccable service. Its success is the result of a well-structured strategy and continuous innovation in customer service and experience.